Guides and playbooks
for WhatsApp that works.
Short, practical guides that take you from a question to a working setup on the official WhatsApp Cloud API.
Start here
Six ways
to get moving.
Get started on the API
From an API key to a delivered message in ten minutes.
Templates that get approved
How to write and structure templates Meta accepts.
Estimate your WhatsApp costs
Work out conversation costs before you scale.
Apply for the green tick
What Meta checks and how to improve your odds.
Build a WhatsApp flow
Turn a form or booking into an in-chat journey.
Create a click to chat link
Send people straight into a WhatsApp conversation.
More on the way
Deeper ebooks are coming
We are putting together longer guides on migration, automation and scaling support. Want an early copy?
FAQ
WhatsApp Business guides, common questions
Anything missing, a founder will answer directly.
Longer, practical playbooks on setting up and running WhatsApp for business.
Yes, free to read, with no signup for most.
Guides are step by step and complete. Posts are shorter takes and updates.
Yes, with links so you can verify.
No. The steps apply across platforms.
We keep the important ones current as things change.
Yes. Share it internally as a setup reference.
Yes, including how conversation pricing works and how to keep spend sane.
Yes, what Meta looks for and how to prepare.
Yes, categories, variables and common rejection reasons.
Yes, from keyword flows to an AI agent.
Yes. Tell us what you are stuck on.
Many use the India context, with concepts that travel.
Yes, freely.
The WhatsApp Business API guide, then the pricing guide.