Know what actually happened
Queued, sent, delivered, read, replied, failed and opted out, each as its own number.
Send an approved template to an audience built from tags and segments, watch a real seven-state funnel, and let the follow-up drip nudge the people who never opened it, while stop keywords opt anyone out instantly.
Template approved · sent 14 Oct, 10:00 · audience 18,420
across every state
Queued, sent, delivered, read, replied, failed and opted out, each as its own number.
The drip reads delivery and reply state, respects frequency caps and stops when someone replies.
See Meta’s live rate and a projected cost for the send before you press go.
The send
Pick an approved template, build the audience from tags, fields or a saved segment, and give each recipient their own header image by uploading a ZIP. The queue paces the send, and a marketing retry queue automatically re-attempts recoverable failures with the underlying Meta error surfaced for the rest.
A reply router reads responses: positive keywords fire a reply template, stop keywords opt the contact out and cancel every pending follow-up, and anything else routes to a human or an automation.
How it works
Every state counted separately so you can see where sends actually stop.
Per-recipient sequence reacting to delivered, read and replied state.
Positive, stop and fallback keyword handling with routing to humans or flows.
Protect contacts from receiving three messages from three teams in a day.
Schedule into the window where your audience actually reads.
Recoverable failures re-attempted automatically, with a visible queue.
Where rivals say no
Competitor entries are indicative, from public 2026 pages. See the full 89-row benchmark.
FAQ
Anything missing, a founder will answer directly.
Yes, outside the 24 hour window Meta requires an approved template. The builder tests yours before submission.
It reads delivery and reply state, and stop keywords cancel every pending step immediately.
Yes. Upload a ZIP and the campaign maps media per recipient.
Yes. The live Meta rate card and a projected cost for the audience are shown before you send.
Recoverable failures go to a retry queue. Anything unrecoverable shows the underlying Meta error.
You send to a segment built from tags, fields or past activity, or to an uploaded list that matches your contacts.
Yes. Pick a date and time and it sends then, inside the recipient's messaging window.
A second message that goes only to people who did not reply or act, so you nudge without spamming everyone again.
Yes. Variables fill in the name, order or any field, and the media can differ per recipient.
Use approved templates, respect opt outs and keep frequency sane, which protects your number's quality rating.
Sent, delivered, read, replied and failed per recipient, so you see exactly where a send stalled.
Yes. Pause or cancel it and the queued sends stop.
Sends that failed for a temporary reason are held and retried, so a blip does not lose the message.
Poor targeting and blocks can. Segmenting and honouring opt outs keeps it healthy, and rating changes are surfaced.
Yes. Replies land in the inbox on the thread, and reporting ties them back to the campaign.
The free tier has no timer. Connect a number through Meta’s signup and see this working with your own conversations.