Attribution past the click
The ad, ad set and creative stay attached to the conversation and the contact.
Know Which Ad
Actually Started A Sale.
Meta tells you the click. WBIZ tells you the conversation. Every chat that starts from an ad carries the campaign, ad set and creative, so you can see cost per conversation and cost per qualified lead, not just cost per click.
Ad attribution per chatCost per conversationQualified lead trackingSame queue as everything else
Festive Click-to-WhatsApp ad
Meta Ads · Instagram + Facebook · last 7 days
Impressions
214K
Clicks
8,912
Chats
6,740
Leads
1,204
Ad to lead funnel
last 7 days
Reached92.0%
Clicked to chat41.6%
Replied31.4%
Qualified17.9%
Cost per lead ₹41 · every click opens a tracked chat View ad
Real cost per outcome
Divide spend by qualified conversations, not by clicks that went nowhere.
Creative decisions with evidence
See which creative starts conversations that convert, and cut the ones that only get taps.
The report
Spend on one side, conversations on the other
Ad traffic lands in the shared inbox with its source recorded, so the report can line spend up against replies, qualified leads and closed conversations per creative.
An automation can qualify the lead before a human sees it, which keeps cost per qualified lead honest even at volume.
- Campaign, ad set and creative on every conversation
- Cost per conversation and per qualified lead
- Auto qualification before a human replies
- Works alongside organic and QR traffic in one queue
Ads · last 14 days₹64,200 spend
CreativeChatsCost / qualified
Carousel, 3BHK412₹186
Video, walkthrough288₹214
Static, price led196₹402
Story, testimonial84₹512
Qualified 486 of 980 chats · reply rate 92%4 creatives
How it works
From zero to live,
in four steps.
01Launch the ad in MetaPoint the objective at WhatsApp and pick the number you connected.
02Chats land in the queueWith campaign, ad set and creative attached to the conversation.
03Qualify automaticallyAn automation asks the two questions that decide if this is a real lead.
04Read the real numbersCost per conversation and per qualified lead, per creative.
What is inside,
in detail.
Source attribution
Campaign, ad set, creative and ad id stored on the conversation and contact.
Cost per conversation
Spend imported and divided by conversations started, per creative.
Qualification step
A Flow or automation that scores the lead before a human replies.
Creative comparison
Side by side view of which creative starts better conversations.
Retargeting segments
Build a segment from ad chats that did not convert and follow up.
One queue
Ad conversations sit alongside organic ones with the same SLAs and owners.
Where rivals say no
The same feature,
across four platforms.
FeatureWBIZWATIInteraktAiSensy
Creative level attribution on the chat——Partial
Cost per qualified lead———
Auto qualification before human replyPartialPartialPartial
Retarget ad chats that did not convertLimitedLimitedLimited
Ad and organic in one queue
Competitor entries are indicative, from public 2026 pages. See the full 89-row benchmark.
FAQ
Click to WhatsApp ads questions
Anything missing, a founder will answer directly.
You run them in Meta Ads Manager as usual. WBIZ receives the conversations and adds the attribution and reporting.
You define it. Usually a Flow or automation answer, like a budget band or an intent reply, marks the lead as qualified.
Yes, once spend is recorded against the campaign, per creative.
Yes, permanently, so you can build segments from it later.
They land in the same queue, but filters and assignment rules keep them separate in practice.
A Facebook or Instagram ad whose button opens a WhatsApp chat with your business instead of a landing page.
You build the ad in Meta Ads Manager. WBIZ handles the chat, the routing and the reporting once it opens.
The chat opens with a greeting, and an automation or the AI agent can qualify them before a rep steps in.
Yes. The ad source triggers its own welcome and flow, so ad leads get the right start.
Yes. The source and campaign are saved, so you can report on which ad drove the conversation.
Yes. Ad spend against conversations started and qualified gives you a real cost per result.
No. They can route to a sales team or a tag, so support and ad leads stay apart.
Yes. It answers the opening questions and passes warm leads to a person.
No. Start small and scale the ad once the chat flow converts.
Yes. They become contacts and segments, so you can nudge them later or build an audience.
Explore more
The rest of the platform
Lead forms
Other ways in: widgets, QR codes and hosted forms.
See lead formsAnalytics
The wider reporting picture across campaigns and conversations.
See analyticsAutomations
The qualification step that makes cost per lead meaningful.
See automationsFind out which creative actually sells
Start free, run one click to WhatsApp campaign, and compare cost per qualified lead across creatives.