Fewer rejections
Category guidance and a preflight check catch the things Meta rejects before you submit.
Templates That Pass Review,
First Time.
Write a template, see exactly how it renders with real variables, submit it to Meta and track the approval without leaving WBIZ. Approved templates go straight into the library your team sends from.
Live variable previewCategory guidanceApproval trackingShared library
order_shippedApproved
Hi {{1}}, your order {{2}} has shipped 🚚 Track it live below.
Track order
UtilityEN
diwali_offerApproved
🎈 {{1}}, enjoy 20% off this Diwali. Shop before 30 Oct.
Shop now
MarketingEN
appointmentApproved
Reminder: your visit is on {{1}} at {{2}}. Reply to change it.
Reschedule
UtilityEN
cod_confirmApproved
Please confirm your COD order {{1}} of ₹{{2}} to ship.
Confirm
UtilityHI
feedbackPending
How did we do, {{1}}? Tap to rate your experience.
Rate us
MarketingEN
otp_loginApproved
{{1}} is your verification code. For your security, do not share it.
Copy code
AuthenticationEN
payment_dueApproved
Hi {{1}}, your invoice {{2}} of ₹{{3}} is due on {{4}}.
Pay now
UtilityEN
welcomeApproved
Welcome to WBIZ, {{1}}! Here is how to get started.
Explore
MarketingEN
abandoned_cartDraft
Still thinking it over, {{1}}? Your cart is waiting.
Resume
MarketingEN
One source of truth
Approved templates sit in a shared library, so agents and campaigns send the same wording.
Know the status
Pending, approved, rejected and paused states are visible with the reason attached.
The editor
Write it, preview it, submit it
The editor shows header, body, footer and buttons exactly as WhatsApp will render them, with your sample variables filled in, so nobody guesses what the customer sees.
Character counters cover the 1024 body, 60 header and 20 button limits, and the preflight check flags a category mismatch before Meta does.
- Header media, body, footer and up to ten buttons
- Sample values for every variable
- Category guidance for marketing, utility and authentication
- Rejection reasons surfaced with a fix suggestion
Template library18 approved
TemplateCategoryStatus
order_shipped_v3Utilityapproved
diwali_offer_2026Marketingapproved
site_visit_slotUtilitypending
welcome_introMarketingpaused
Approval median 3h 12m · 1 rejection this month4 categories
How it works
From zero to live,
in four steps.
01Pick a categoryMarketing, utility or authentication, with guidance on what belongs where.
02Write and previewFill the sample variables and see the rendered message as the customer will.
03Submit to MetaSend for review from WBIZ and watch the status change in place.
04Send from the libraryAgents insert it in a chat, campaigns pick it from the same list.
What is inside,
in detail.
Live preview
Header, body, footer and buttons rendered with your sample values.
Character counters
The 1024 body, 60 header and 20 button limits enforced as you type.
Category preflight
A warning when your wording looks like marketing in a utility template.
Approval tracking
Pending, approved, rejected and paused, with Meta’s reason attached.
Variable mapping
Bind variables to contact fields so campaigns fill them automatically.
Version history
Keep old versions and see what changed between submissions.
Where rivals say no
The same feature,
across four platforms.
FeatureWBIZWATIInteraktAiSensy
Rendered preview with sample variablesPartialPartial
Category mismatch preflight———
Rejection reason surfaced in appPartialPartial—
Variable binding to contact fieldsLimitedLimitedLimited
Template version history———
Competitor entries are indicative, from public 2026 pages. See the full 89-row benchmark.
Most often a category mismatch or promotional wording in a utility template. The preflight check flags both before you submit.
Meta usually reviews within a few hours, sometimes minutes. The status updates in place, no refreshing.
Yes. Templates approved on your WhatsApp Business Account travel with the number when you connect it.
Yes, and you can bind each one to a contact field so a campaign fills them per recipient.
1024 for the body, 60 for the header and 20 per button. The editor counts as you type.
Marketing, utility and authentication. The category drives both approval and the conversation price.
Yes. Quick reply buttons, call to action buttons for a link or a call, and Flow buttons.
Yes. A header can carry an image, video or document, and the body carries the text.
One message with several swipeable cards, each with its own image, text and buttons.
Yes. You see the rendered message with sample values before it goes to Meta.
Marketing conversations are priced differently from utility and authentication, so the category changes what you pay.
Yes. Copy it, change what you need and submit the new one, which leaves the original live.
Meta scores how customers react to each template. A low score can pause it, so relevance matters.
Templates belong to your WhatsApp Business Account, so numbers on that account can use them.
Meta sets a per account limit that rises as the account matures. Most businesses stay well under it.
Explore more
The rest of the platform
Campaigns
Send an approved template to a segment with follow up drips.
See campaignsCharacter counter
Check any draft against the WhatsApp limits, free.
Open the toolTemplate examples
Eighteen ready to adapt templates across six categories.
Browse templatesGet your next template approved faster
Start free, write it with the preview and preflight on, and submit with fewer surprises.